About.
Our people and process.
We are a boutique design studio based in Wellington, New Zealand.
We bring ideas to life. Through strategic insights & creative craft we deliver branding, marketing and websites with impact.
Approach
We listen first. Defining the challenges you face, your purpose, your audience, and what distinguishes you from the market.
Think
We design. We combine words and images, colour and type, form and function. Crafting and refining every detail.
Create
Connect
We create meaningful and memorable experiences. Connecting your customers to your brand across every touch-point.
Values
We believe a story well-told sticks. It persuades, it shapes culture, and it changes consumer behaviour.
Stories that stick
We believe in the power of play to innovate, to break conventions and to engage your audience.
Making play work
Be the difference
We believe in purposeful work. We leave the world, and your brand, better than we found it.
Constant curiousity
We believe in questions. The kind that provoke thought, that open up conversations, that lead to insights and a path forward.
People
Ying Chu
Creative director
Ying has an obsession for craft. She loves to build professional relationships and solve creative problems. Her work stands the test of time because every detail fits together flawlessly. She gets her kicks by helping businesses grow, because she cares as much as you do about your success. It’s an attitude that results in brands with focus and award-winning work, time after time.
Ryan Shields
Strategic director
Ryan creates compelling brand stories. Through curiosity, he builds a solid understanding of audience, brand and market to inform the creative process. He believes that strategic ideas have power. They anchor our thinking and guide our creativity. They inspire our audience and connect us together. He has been rewarded for his efforts with Bronze, Silver, Gold, and Purple Best Awards.