Porirua City: Brand collateral

Porirua City has a reputation it doesn’t deserve. To tackle this, we gave them a rebrand to reshape the way the city is presented and perceived. The design thinking was shaped by the idea that Porirua is the most welcoming city in New Zealand. Made with Strategy Creative.

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Notes on: Seeing what others don’t. By Gary Klein.

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Notes on: The strategist. By Cynthia Montgomery.