The challenge

Studying design can feel overwhelming. There are numerous complex principles and techniques you need to grasp and apply. How can we simplify the design education process? 

ABCs book design free fall narwhal
ABC book design green

The strategy

We created a quick reference handbook for students of visual communication design. The fundamental principles, techniques, philosophies and mediums designers use.

ABCs orange and shiny
ABCs closure design
ABCs icon set

The results

The handbook took a lifetime of experience and condensed it into a 1-hour read. Each turn of the page empowers the design process through practical insights and delightful visual. 

More work

Pataka homepage design
Coastella photography calculator
Zany Zeus logo