The challenge
For the year of the 2024 Dragon New Zealand Post wanted to celebrate the Lunar New Year with a series of collectable stamps. How can we create a modern collection inspired by the festivals place in Aotearoa?
The strategy
For many Chinese their motivation to immigrate to New Zealand is for a better life. The stamps weave in their pursuit of prosperity, with the Lunar New Year tradition of wishing for abundance.
The results
